Since the release of the new 2018 Dodge Challenger SRT Demon back in early April, many have wondered what the price would be. Many speculated at numbers ranging from $75,000 right up to $150,000 but now Dodge and FCA have finally came out and announced the official prices. With 808 horsepower under the hood, the new limited production Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax and excluding the $1,095 destination charge). Canadian pricing has not been announced yet however the Canadian currency equivalent to the U.S MSRP is around $115,000 give or take.
“Eighty-five thousand dollars is not just a number in a business case to Dodge; we know it’s a lot of money and a significant up-charge over a Challenger Hellcat,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA North America. “We worked very hard to build as much value into the Challenger SRT Demon as possible – features, performance and exclusivity that simply can’t be duplicated with a goal of maintaining, and possibly even growing, as much future value as possible.”
On top of that, Challenger SRT Demon owners who want to unleash its full potential and the full 840 horsepower and 770 lb.-ft. of torque can do so by purchasing the Demon crate for an extra $1. Yes, one dollar. Better start saving your pennies! As mentioned in the past, the crate comes personalized with the buyer’s name, VIN and serial number. The Demon Crate and the performance parts it holds are valued at $6,140, but Challenger SRT Demon owners can buy the entire package for a single buck.
Besides the crate, there are some other options that are available on the Demon listed below.
• Cloth rear seat ($1)
• Leather rear seat ($1)
• Front passenger cloth seat ($1)
• Demon trunk carpet kit ($1)
• Red seat belts ($195)
• Leather Front Seat Group includes Laguna leather and Alcantara suede covered seats with embossed Demon head logo, front passenger seat, heated and ventilated leather front seats with heated steering wheel, premium floor mats, power tilt/telescoping column and bright pedals ($1,595)
• Comfort Audio Group, Cloth Seats, includes front passenger cloth seat, 18-speaker Harman Kardon Audio, including two subwoofers and 900W amplifier, premium floor mats and bright pedals ($995)
• Painted Black Satin Hood ($1,995)
• Comfort Group: Leather Seats, includes Laguna leather and Alcantara suede covered seats with embossed Demon head logo, front passenger seat, heated and ventilated leather front seats with heated steering wheel, premium floor mats, power tilt/telescoping column, bright pedals, 18-speaker Harman Kardon Audio, including two subwoofers and 900W amplifier ($2,495)
• Painted Black Satin Graphics Package, available with all 15 exterior colors, includes satin black painted hood, roof and decklid ($3,495)
• For buyers who must have a sunroof – Power sunroof ($4,995)
Of course, like the Hellcat, we are sure the dealers will be greedy as usual and tack on insane mark ups on these cars, especially with the production numbers being limited to 3000 for the U.S and 300 for Canada. When Dodge released the Hellcats back in 2014, they promised a strict allocation system and no mark-up procedures on the cars however when they finally started hitting the lots, dealers did whatever they wanted and quickly started adding on mark-ups ranging from $5,000 to $50,000! Dodge is promising the same as they did with the Hellcats but we can be sure to expect the same gouging from the dealers on these Demons. It’s sad but true.