Lately, it seems like all you ever hear is one giant conglomerate buying up another group of performance brands. Thankfully, we’ve got some really great news coming from the world of performance aftermarket auto wiring: Painless Performance Products’ co-founder Dennis Overholser recently secured ownership of the company. Under Overholser’s direction, Painless skyrocketed to prominence in the 1990s, and has remained a mainstay of the performance aftermarket until today.

We at Mopar Connection Magazine have enjoyed working closely with Overholser and the Painless team while our 1969 Dodge Charger project car “Brazen” underwent a complete rewiring during 2020 and much of 2021 (see video below). With this experience, we can firmly state that Painless Performance Products is in the best hands possible. Expect to see some impressive new things from Painless for the Mopar market as well as other applications. Oh yes, and Painless is all American made in Texas.

Here’s the original press release:
Dennis Overholser, the visionary co-founder and inventor of Painless Performance Products, has successfully retained ownership of the company, marking a significant milestone in its storied history. With this exciting development, Overholser reaffirms his commitment to innovation, quality, and the relentless pursuit of excellence in automotive electrical systems.

Established in 1990, Painless Performance Products has been a cornerstone in the automotive aftermarket industry, renowned for its solutions that simplify wiring complexities for enthusiasts and professionals alike. Overholser’s ownership signals a new era of focused leadership and strategic growth for the company.

“I am thrilled to take the helm of Painless Performance Products,” said Dennis Overholser. “This company has always been my passion, and I am eager to steer it towards new heights of success and innovation. Our team is dedicated to delivering the highest quality products and unmatched customer service.”

Under Overholser’s leadership, Painless Performance Products is poised to expand its product offerings, enhance operational efficiencies, and strengthen its position as a market leader. Over the years, the company has earned a reputation for reliability and ingenuity, reflected in its diverse range of wiring harnesses, EFI solutions, switch panels, and more.

“We see a bright future ahead for Painless Performance Products,” Overholser continued. “Our focus remains on driving innovation and meeting the evolving needs of our customers. With ownership restored, we have the agility to respond swiftly to market demands and continue our tradition of excellence.”

Overholser’s journey with Painless Performance Products spans decades, marked by a deep-seated passion for automotive technology and a commitment to delivering superior products that empower enthusiasts worldwide. His acquisition of the company underscores his unwavering dedication to its values and long-term success.

For more information about Painless Performance Products and its range of automotive electrical solutions, please visit www.painlessperformance.com