In Case You Missed It: Dodge Revived The Scat Pack Show


The-Original-Scat-Pack-Auto-Show-Debut

Here at Directly Connected we love all things Mopar. So when we heard about the revival of the Dodge Scat Pack Auto Shows, we nearly flipped our Shaker hoods. The baby boomers among us will remember fondly the Scat Pack shows of the original musclecar era. And those of you out there of that particular age are probably thinking it ain’t gonna be what it used to be. But wait. Consider what’s happening at these new shows: Fancy factory hot rods? Check. Eye-searing orange, pink, green and yellow hues? Check. Bumblebee-esque stripes? Check. Miniskirts? Check. Go-Go boots? Check.

What’s not to love? The ladies will even have those little Scat Pack ticklers attached to the hem of their mini-dress just like back in the summer of ’68. You know an original one of those goes for hundreds of dollars now? Nuts huh? Have you checked the price of one of the original member cars of the Dodge Scat Pack these day? Yikes. Those Dodge boys and girls are onto something.

Dodge-Girls

Anyway, all your favorites will be there, Challenger, Charger, Viper and more. We will miss the white-hatted Sheriff telling us we will be “in a heap o’ trouble” but you can’t have it all. Some of that ’60s stuff just does not translate well to the 21st century. But hot cars and glitzy shows to promote them never go out of style. Dodge is even maintaining the hype over at ScatPackForums.com.

The most important part of all this is Dodge’s attempt to create excitement around its new offerings for a whole new generation who won’t know the history of the Scat Pack Club and the team of cars it was named after. Maybe these newcomers will go back and learn more about Chrysler’s history and strengthen their relationship with the brand. We bet that’s on the hit-list of objectives for the marketing team for sure. And we are all for it. More dedicated Mopar enthusiasts means more Mopars and we can’t argue with that.

Images: Ken Bowser/Hamtramck Historical

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Des Ryan

Des Ryan has been involved in all levels of Mopar musclecar ownership, from barn finds to drivers to a high-level restored Hemicar. He's also spent over 20 years in the advertising industry as a copywriter and creative director. With pen in one hand and pistol-grip shifter in the other, Des is bringing his two passions together to keep you Direct-Connected.

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