For Mopar-loyalists, the biggest gap in the current lineup has remained a full-sized SUV to compete with the likes of Chevrolet’s Suburban and Ford’s Expedition and Excursion family-trucksters. Well, it may seem that the tide has finally changed and Fiat Chrysler Automobiles (FCA) is ready for a slice of the big SUV pie (about a couple decades too late for us, personally. But hey, we’re glad it’s finally happening).
Obviously, FCA has a huge chunk of the SUV and 4×4 market pinned down with the Jeep brand and even its urban-friendly Dodge Durango, but since the demise of the Dodge Ramcharger, has remained absent. Nevertheless, it’s a niche FCA CEO Sergio Marchionne is reportedly ready to jump into according to Automotive News.
During a conference call (according to Truck Trend) “discussing the company’s third-quarter financial results, the famously candid and uninhibited executive hinted at a Ram-based fullsize SUV that could coincide with the trucks’ scheduled redesign in 2018. Marchionne was reported as saying the fullsize SUV segment is the “near-exclusive” domain of another company (read: GM) and that FCA has a ‘reasonable chance’ of getting part of that market.”
Marchionne continued pushing the full-sized SUV issue by noting marketed differences between it and the upcoming top-of-the-line Jeep Grand Wagoneer, saying, “I don’t think anybody who buys a large SUV is confusing it with a Range Rover.” As Truck Trend notes, “If Ram were to offer such a model, it would be the first SUV specifically under the Ram brand since it was separated from the Dodge brand in 2009.” Although TT attempts to bridge how a full-sized SUV has the capacity to replace the Dodge Durango, it does appear rather unlikely given the vehicle’s popularity.