Is FCA Finally Considering Ram-based Full-sized SUV


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For Mopar-loyalists, the biggest gap in the current lineup has remained a full-sized SUV to compete with the likes of Chevrolet’s Suburban and Ford’s Expedition and Excursion family-trucksters. Well, it may seem that the tide has finally changed and Fiat Chrysler Automobiles (FCA) is ready for a slice of the big SUV pie (about a couple decades too late for us, personally. But hey, we’re glad it’s finally happening).

Obviously, FCA has a huge chunk of the SUV and 4×4 market pinned down with the Jeep brand and even its urban-friendly Dodge Durango, but since the demise of the Dodge Ramcharger, has remained absent. Nevertheless, it’s a niche FCA CEO Sergio Marchionne is reportedly ready to jump into according to Automotive News.

During a conference call (according to Truck Trend) “discussing the company’s third-quarter financial results, the famously candid and uninhibited executive hinted at a Ram-based fullsize SUV that could coincide with the trucks’ scheduled redesign in 2018. Marchionne was reported as saying the fullsize SUV segment is the “near-exclusive” domain of another company (read: GM) and that FCA has a ‘reasonable chance’ of getting part of that market.”

Marchionne continued pushing the full-sized SUV issue by noting marketed differences between it and the upcoming top-of-the-line Jeep Grand Wagoneer, saying, “I don’t think anybody who buys a large SUV is confusing it with a Range Rover.” As Truck Trend notes, “If Ram were to offer such a model, it would be the first SUV specifically under the Ram brand since it was separated from the Dodge brand in 2009.” Although TT attempts to bridge how a full-sized SUV has the capacity to replace the Dodge Durango, it does appear rather unlikely given the vehicle’s popularity.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching Mopar Connection Magazine. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story. He's also the co-author of "The Chrysler B-Body Restoration Guide."

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