Breaking: Chrysler Halts Hellcat Production

2015 Dodge Challenger SRT (left) and Dodge Challenger SRT Superc

It would appear that nothing makes people want a new Dodge more than 707 horsepower. Chrysler has been overwhelmed with demand for the new Charger and Challenger Hellcat variant. So much so they are unable to fulfill any new orders until they complete orders already in the system. In essence, all ‘Cats are on hold and no Hell will be breaking loose anytime soon.

People lost their collective automotive minds last year when Dodge released news of their production plans for the “most powerful musclecar ever”. Blogs and websites lit up, as did dealership telephone lines. It was a marketing train of power-hungry demand that could not be stopped. It had to be fed by cars, cars and more cars. Only thing is there is no way Chrysler Corp. can produce such a specialty car in mass quantities. This is not made in every Chrysler factory – it’s only made in their Brampton, Ontario plant.

2015 Dodge Challenger SRT Supercharged

Additionally, tales of dealerships fraudulently accepting down payments on Hellcats, only to string buyers along for months until trying to push them onto lesser-equipped Scat Pack and SRT 392 models, and charging upwards to 50-percent on the MSRP in markups has only poisoned the groundwater. Whether this is the death nell for the infamous machine or merely a “stop and recollect” moment remains to be unseen, but rest assured we’ll have the news here.

The point is, people love horsepower and they love status. Put them in one package and you’ve got a bonafide marketing hit on your hands. Much like Chrysler does now. Will they devote another plant to build Hellcats? Will they have dealerships do “Hellcat Conversions” on regular Challengers/Chargers? We can’t wait to see what the fix is. Because around here our mantra continues to be “Insane Horspeower Levels For Everybody!”

2015 Dodge Challenger SRT Hellcat

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Des Ryan

Des Ryan has been involved in all levels of Mopar musclecar ownership, from barn finds to drivers to a high-level restored Hemicar. He's also spent over 20 years in the advertising industry as a copywriter and creative director. With pen in one hand and pistol-grip shifter in the other, Des is bringing his two passions together to keep you Direct-Connected.

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