Dodge and FCA have teamed up once again with the Fast & Furious movie franchise for their latest film ‘The Fate of the Furious’, coming to theaters on April 14th. Dodge products have always played a huge part in the movie franchise since it’s original release of the first film way back in 2001. Since then, lead character Dominic Toretto’s black 1970 Dodge Charger has become a staple to the franchise, with Dom driving a Charger at some point in every film his character was in. While the Dom’s Charger has held many different forms (as seen in this article we did back in), his character remains faithful to that legendary B-body.
“The world of Fast & Furious is inextricably linked to our partners at Dodge,” added David O’Connor, Executive Vice President of Global Franchise Management and Brand Strategy, Universal Pictures. “Time and again, they have proven their commitment to ensuring that the cars are just as beloved characters as the family members who form the heart of the series.”
Dodge really stepped up their support for the franchise with the release of Fast & Furious (the 4th installment) back in 2009, supplying dozens of brand new Chargers and Ram 1500s for filming. Since that movie, every film since has featured quite a few FCA supplied new Mopar vehicles.
“Fast Dodge cars, adrenaline-filled action and family have fueled the Fast & Furious franchise from the beginning,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA-North America. “For more than 15 years, the Fast & Furious series has showcased some of the world’s most iconic and significant performance vehicles, and The Fate of the Furious will continue this tradition.”
In support of The Fate of the Furious, Dodge is launching a multi-tier marketing campaign, including television ads, social media and digital extensions, and licensed products. For this latest film, Dodge and SRT have supplied the crew with brand new Chargers and Challengers including the new 2018 Dodge Challenger SRT Demon that has yet to be released to the public. We assume these were pre-production Demons used in the movie.
“The Fast & Furious franchise provides a natural extension for showcasing Dodge’s most powerful performance vehicles to movie and car enthusiasts everywhere,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “The best co-branded promotional spots are those in which the world of the Fast & Furious films and our world merge perfectly to create a unique piece of creative that resonates and connects with The Fate of the Furious and Dodge fans alike.”