The Legend Of Mr. Norm Lives On In Upcoming Events This Summer

Mr. Norm’s Mopar-laden legacy will be on display at two of the biggest Chrysler-powered events of the summer in the Carlisle Chrysler Nationals and Holley’s Moparty. Crowned the king of Dodge and Plymouth performance in the late 1960s, Norm Kraus created a slew of dyno-tended terrors that continue to carry with them a rich history of the “race on Sunday, sell on Monday” formula. His humble beginnings at the family gas station were parlayed into Grand Spaulding Dodge specials like the 383 Dart GTS, 440 Dart GSS, and 340 Demon GSS.

With his passing earlier this year came a cavalcade of sympathy, support, and stories. So deep did his horsepower-driven determination reach into the hearts of Mopar lovers everywhere that it would only be right to honor him at these two headliner events.

The Carlisle Chrysler Nationals will feature two brand-new Mr. Norm’s creations that have yet to be released along with a dedicated parade through the fairgrounds. Holley’s Moparty will include a similar display with the Hurst Heritage By GSS cars taking center stage. Bittersweet icing on the cake it may be, but it gives us all the more reason to mark our calendars for these special events.

Larry Weiner, friend and coworker of Mr. Norm for nearly three decades, had this to say in a press release:
As you may know, Mr. Norm passed away earlier this year. He was a true legend among the Mopar faithful for nearly 60 years. Mr. Norm always had time to talk to everyone, was happy to sign cars, pose for photos and visit with enthusiasts at Mopar shows all over the country. 

In his honor, we are pleased to announce that this year at the Carlisle Chrysler Nationals, and at the Holley Moparty, there will be special vehicle displays and events dedicated to Mr. Norm. As media professionals, we would like to invite you to join us at either or both of these events.

Call Mr. Norm’s at 760-612-6365 or email Larry Weiner at about any questions regarding these displays and events.

Carlisle Chrysler Nationals
July 9, 10, 11, 2021
Carlisle, PA

At the Carlisle Chrysler Nationals, there will be a special display in front of the main stage dedicated to Mr. Norm’s cars and trucks of all years and Hurst Heritage By GSS Challengers, Chargers and Rams.

There will be two new Mr. Norm’s vehicles that will be unveiled at the Carlisle Chrysler Nationals, one of which was the last vehicle he helped design before he passed.

On Saturday, July 10 there will be a Mr. Norm’s Parade that will cruise through the fairgrounds.

Johnson’s Horsepowered Garage Car Collection Tour; Cars & Coffee Kick Off Party; Road Tour To The Holley Moparty Show
Thursday, September 16, 2021
Johnson’s Horsepowered Garage    
3672 Talley Moore Rd. Columbia, TN  38401
9:00 AM to 12:00 Noon Central Time

Join us for a Cars and Coffee display and a tour of the Johnson’s Horsepowered Garage Collection. This event is open to all Mopar vehicles. The Cars and Coffee event will be followed by a road tour to the Holley Moparty Show.

Holley Moparty
September 17, 18, 19, 2021
Beech Bend Raceway, Bowling Green, KY

At the Holley Moparty, there will be a special display dedicated to Mr. Norm’s cars and trucks of all years and Hurst Heritage By GSS vehicles. On Saturday, September 18 there will be a Mr. Norm’s Parade down the Beech Bend Raceway Dragstrip.

Enthusiasts will be able to drive their Mr. Norm’s Mopar down the track in celebration of Mr. Norm’s life, and the record setting Funny Cars he campaigned in the 1960’s and 1970’s.

Both of these are once in a lifetime events created to celebrate Mr. Norm’s life and the impact he had on Mopar muscle cars since 1963 when he opened Grand Spaulding Dodge in Chicago.

You are invited to be a part of history and join us at one or both of these landmark events. If you have any questions, call us at 760-612-6365 or email me at We look forward to seeing you this summer as we celebrate the life and times of Mr. Norm.

Best regards,
Larry Weiner
Performance West Group Inc.
Phone: 760-612-6365

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Kent Will

Kent grew up in the shop with his old man and his '70 Charger R/T. His first car was a 1969 Super Bee project when Kent was fourteen. That restoration experience lead to pursuing a degree in Mechanical Engineering and a career in manufacturing. Since then, the garage has expanded to include a '67 Satellite, a '72 Scamp, and a 2010 Mopar '10 Challenger.

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